Invest in fleet tracking for long-term growth (not short-term "gotcha's")

Are you thinking of investing in fleet tracking in order to identify, and then deal with, a (hopefully) few underperformers in your mobile workforce? It's surprising how many fleet owners and managers answer "yes" to that question.

Here's why we think that approach to GPS technology is flawed: it badly underestimates the value that real-time vehicle activity information affords your operation.

A little simple math will quickly reveal why. Any tracking system worth its salt is going to uncover the "outliers" in your organization within a matter of weeks (sometimes, days!).

To estimate conservatively, let's say within one month you will know if any of your drivers are abusing the system, and be able to address the issue accordingly.

However, the average length of contract for GPS tracking services is three years, or 36 months. If you've bought the system to expose those one or two problem employees and you reach that goal within the first month, what's your strategy for maximizing ROI for the remaining 35?

This "35 month conundrum" begs the question: shouldn't you choose a GPS service that will start by learning about your short and long-term business objectives, and then advise you on how to use fleet tracking data to achieve them? And then allow you to use their system on your entire fleet before you make your decision?

If that sounds like a more sensible approach to investing in GPS tracking, we invite you to learn more about Navtrak's Promise.

Our singular focus is to help organizations leverage real-time vehicle activity data to achieve significant, long-term growth.

Navtrak mobile apps: connect to your fleet anywhere, any time

The real-time vehicle activity data being collected by Navtrak can help your entire organization make smarter and faster decisions, based on the latest information from the field.

But business doesn't stop when you're out on the road, or in another place. That's why we developed our new Navtrak mobile app, available on both the iPhone and Android marketplaces. It empowers you to instantly locate and communicate with any of your field workers, at any time – no matter where you find yourself.

Learn more about the Navtrak mobile app

Thanks for reading,
John Lovell
John F. Lovell
Editor, Driving Business Productivity

Smart Companies Drive Navtrak™

Navtrak's GPS tracking service removes the blindfolds for organizations of all types by delivering accurate, real-time information on the location and activities of their fleet vehicles. Our service enables you to gain a deeper insight into your daily field operations, and take action to increase profits and be more competitive. For more information, please call us at 800.787.2337 or e-mail sales@navtrak.net.